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College of Business

CSUMB Students of 'Applied Logistics' visit Floricultura for Class Tour

Students of BUS 437 visited Floricultura in Salinas, CA, where Mr. Don Howell, the manager for Floricultura, explained the nuances of orchids, demand from customers, day-to-day operations, and managing inventory year-round for all of its customers. Floricultura is one of the largest suppliers of orchids in the United States, with a high level of automation controlling temperature, humidity, and lights in the greenhouse to maintain a quality stock of orchids.

Students learned about perishable supply chain logistics, managing orders, and the intricacies of maintaining a continuous supply of seedlings while meeting demand from its customers. Students toured the working/receiving area, growing area, and flowering/spiking area of the greenhouse. We appreciate Mr. Howell for taking the time to share his expertise and for helping students learn about the operations of Floricultura.

Automated camera station that takes pictures of pots and plants.

Students of BUS 437 Applied Logistics, and Faculty with the Manager of Floricultura at Planting area/section of the Greenhouse

Tray moving and sorting equipment inside the warehouse.

Students of BUS 437 Applied Logistics, and Faculty with the Manager of Floricultura at 'Growing' area/section of the Greenhouse

Mr. Howell showing students the orchids during growth stage

Students of BUS 437 Applied Logistics, and Faculty with the Manager of Floricultura at 'Growing' area/section of the Greenhouse

Receiving Area

Students of BUS 437 Applied Logistics, and Faculty with the Manager of Floricultura at 'Receiving' area/section of the Greenhouse

Growing Area

Students of BUS 437 Applied Logistics, and Faculty with the Manager of Floricultura at 'Growing' area/section of the Greenhouse

Outbound/Shipping Area

Students of BUS 437 Applied Logistics, and Faculty with the Manager of Floricultura at outbound shipping area/section of the Greenhouse